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Consumers didn’t themselves have, or pay Amazon, the $25b. Amazon had it.
It wasn’t an investment round, Amazon got it from customers. Then, from among the options of:
- Let customers say “Alexa do this”
- Give each customer a $60/year discount coupon
- Spend it on charity
- Build a 300ft tall golden statue of Jeff Bezos
…Amazon decided that people would give it even more money, if it did the Alexa thing.
